
Choosing a name is one of the first—and most meaningful—steps in building your school. This guided workbook helps you move beyond random brainstorming and uncover a name that reflects your vision, values, and the experience you want families to have.
Clarify the heart and mission of your school
Explore meaningful sources of inspiration
Mix and match words to spark creative ideas
Narrow your favorite options
Evaluate your finalists with a simple decision framework
Whether you're opening your first microschool or rebranding an existing one, this workbook will help you choose a name with confidence.