
The Brand Playbook gives you the strategic decisions — who you're for, what you stand for, how you sound. The Brand Kit gives you the assets to put that strategy into action, built on those exact decisions.
Together, they take you from clarity to execution without the guesswork in between — no wondering what to build next or whether it fits your strategy.
Bought separately, the Playbook and Kit run $67 + $147 = $214. Bundled here, it's $197 — save $17 and get both in one place.