CRISIS READY

A Practical Communication Toolkit for Organizational Leaders

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Most organizations do not have a crisis communication plan. They have good intentions and a vague sense that they will figure it out when the time comes.

They will not.

When a crisis hits, the first 48 hours determine everything. What you say, who hears it first, and how you show up will shape your organization's credibility for years.

Crisis Ready is a 34-page practical communication toolkit that gives organizational leaders the frameworks, templates, and protocols to prepare before a crisis, and lead with clarity when one arrives.

This is not a theory guide. Every tool inside is built on real crisis communication strategy used with real organizations under real pressure.

What you will walk away with:

• A completed one-page crisis communication plan

• A pre-drafted holding statement for your most likely crisis scenario

• A message map that gives every spokesperson in your organization one consistent voice

• A stakeholder contact directory organized by notification priority

• A 30-day crisis readiness action plan

Crisis Ready is for executive directors, CEOs, communications directors, board leaders, and senior staff at any organization that serves a community, operates in public trust, or depends on relationships to sustain its work.

If something goes wrong, your organization will be judged on how it responded. This toolkit makes sure you are ready.

IMPORTANT NOTE

This toolkit is a planning and preparedness resource. If your organization is currently facing an active crisis involving legal matters, criminal allegations, or media coverage already in circulation, stop and seek professional support first. Crisis Advisory Sessions are available to book in Stanstore at https://stan.store/PorshaAriParson.

ABOUT THE AUTHOR

Porsha Ari Parson is the Founder and Chief Marketing and PR Strategist of Ari Parson PR. With nearly 20 years of experience in public relations and strategic communications, and a background as a former news reporter for an NPR affiliate, she understands not just how organizations want to be perceived, but how journalists, communities, and the public actually receive communication under pressure.