WHOLESALE PLUG

Learn how to source and build with African makers — without guessing, gatekeeping, or compromising your values.

Maybe you went home to Africa for the holidays and came back with an idea.

Maybe you’ve been dreaming about starting a fashion brand that feels connected to your culture.

Maybe you’ve been looking at the beautiful clothing, textiles, accessories, beauty products, and handmade goods coming out of Africa and thinking:

“I know there’s a business here. I just don't know how to actually do it.”

That's where Wholesale Plug comes in.

I've been building businesses and supply chains across Africa since 2016, from manufacturing in Liberia to sourcing relationships in Ghana, Nigeria, and Kenya.

I've learned how to find the right people, ask the right questions, understand pricing, communicate across distance and culture, evaluate quality, manage production, and build relationships that actually last. I have a team that spans 4 countries.

And now I'm putting that knowledge into one on-demand workshop.

THIS ISN'T JUST ABOUT FINDING A VENDOR.

It's about learning how to build a business with Africa, not simply take from it.

Because if you're going to put your name on an African-made product, I believe you should understand who made it, how it was made, what it should cost, what a realistic timeline looks like, and how to build a relationship with the people producing it.

That's the part nobody teaches you when you have an idea and a plane ticket.

INSIDE WHOLESALE PLUG, I'LL SHOW YOU:

• How to decide whether you should wholesale existing products, customize products, or manufacture your own line

• How to figure out what to source and where to source it

• The difference between working with a vendor, artisan, designer, tailor, factory, or manufacturer

• How to approach African suppliers professionally and build relationships based on respect and trust

• What you need to know about pricing, minimums, samples, production timelines, communication, and quality control

• How to think about ethical sourcing beyond simply putting “Made in Africa” on your website

• What I've learned from sourcing across Ghana, Liberia, Nigeria, and Kenya

• The mistakes I've made and the things I wish someone had explained to me when I started

• How to know when you're ready to manage sourcing yourself — and when it's smarter to bring in someone with experience

WHO IS THIS FOR?

The woman who went home to Africa and came back with a business idea.

The aspiring fashion designer who wants to manufacture in Africa.

The creative who wants to turn African craftsmanship, textiles, or beauty traditions into a real brand.

The existing business owner who wants to add African-made products to their collection.

The person who cares about ethical sourcing but doesn't know what that actually looks like in practice.

And especially:

The person who doesn't have a “plug” yet.

You don't need to have a huge audience.

You don't need to have a fashion degree.

You don't need to already know a factory owner.

You need an idea, a willingness to learn, and a desire to build something thoughtfully.

WHAT CAN YOU SOURCE?

More than you probably realize.

I've worked with and sourced everything from statement clothing and custom garments to waist beads, bags, beauty products, accessories, home goods, textiles, and more.

Africa isn't one market, and there isn't one way to source from the continent.

Different countries have different strengths, production capabilities, price points, materials, craftsmanship, and business cultures.

I'll help you start thinking about sourcing strategically instead of simply looking for “a vendor.”

WHY LEARN FROM ME?

I'm Archel Bernard, founder of Bombchel.

Since 2016, I've built an African fashion business that has generated more than $4 million in sales, manufactured clothing in Liberia, operated a retail store in Atlanta, and built sourcing and production relationships across multiple African markets.

I've had products made.

I've placed wholesale orders.

I've worked with factories.

I've worked with individual makers.

I've dealt with quality issues, production delays, shipping problems, pricing negotiations, and all the beautiful chaos that comes with building across borders.

I've learned a lot the hard way.

Wholesale Plug is me giving you the shortcut.

AND THIS IS IMPORTANT:

I'm not promising you a magical vendor list that will make you rich overnight.

Because that's not how this works.

The real value isn't simply knowing who to call.

It's knowing how to work with them.

It's knowing what questions to ask.

It's knowing when something doesn't sound right.

It's knowing what a fair price looks like.

It's knowing how to communicate your vision.

It's knowing how to protect your business while respecting the person on the other side of the transaction.

And it's knowing how to turn a sourcing relationship into something that can actually support a sustainable business.

Secure the bag, but bring ethics and strategy behind it!

WHAT HAPPENS AFTER THE WORKSHOP?

You leave with a much clearer understanding of what your next move should be.

Maybe that's:

“I'm ready to start sourcing myself.”

Maybe it's:

“I need to develop my product first.”

Maybe it's:

“I need help finding the right production partner.”

Or maybe you realize you're not ready yet.

That's valuable too.

Because the goal isn't to get you to place an order.

The goal is to help you make a smarter decision about your business.

AFRICA DOESN'T NEED MORE PEOPLE LOOKING FOR A QUICK PLUG.

It needs more people willing to build real relationships, real businesses, and real economic opportunities.

If you've been sitting on that idea...

If you've been thinking about creating something...

If you've been wanting to build a brand that feels connected to Africa...

Wholesale Plug is where I'd start.